iMatter is a youth-led campaign of the nonprofit group, Kids vs Global Warming, that is focused on mobilizing and empowering youth to lead the way to a sustainable and just world. Using multiple platforms at the local, state, and national level, iMatter is committed to elevating the voices of the youngest generation to issue a wake-up call to live, lead and govern as if the future matters.

eraGlobal and iMatter

eraGlobal provided staff time for iMatter in 2011 and 2012 and assisted in fundraising, strategy, outreach and general support. eraGlobal's President serves on the iMatter Steering Committee.

Why Youth?

Since the youngest generation will be most impacted by the climate crisis, eraGlobal Alliance believes in the power of youth as uniquely situated to serve as the moral authority capable of addressing this global topic. eraGlobal has partnered with iMatter to provide support, strategic advice, and infrastructure for two recent campaigns including the 2011 iMatter March and the iMatter campaign for the 2012 Earth Day.

iMatter March

In 2011, iMatter engaged youth activists to organize youth-led marches in their communities. On Mother’s Day, 2011, there were 160 iMatter Marches in over forty countries and forty US states to bring attention to the generational injustice of climate change. eraGlobal provided infrastructure and support for the iMatter team and volunteer organizers on this international effort.

On Earth Day, 2012, the iMatter Campaign exhibited on the National Mall in Washington, DC and organized a youth march, and flash mob. The week following, youth activists worked with the Progressive Democrats of America to lobby various representatives to support the youth voice in addressing climate change.

iMatter in Court

iMatter has taken to the courts. Seven iMatter youth from five US states exercised their constitutional rights by visiting all three branches of government, calling for action against climate change on behalf of the entire youngest generation. They are suing the Federal and State Governments, for failing to protect the atmosphere as a public trust.

Most recently, in the Texas iMatter TRUST lawsuit, Texas District Court Judge Gisela Triana ruled that the atmosphere is part of the "public trust." The court agreed that the state has a constitutional duty to protect the atmosphere for the youngest generation, and for all to come. Fox News reported on the story, "

A Texas judge has ruled that the atmosphere and air must be protected for public use, just like water, which could help attorneys tasked with arguing climate change lawsuits designed to force states to cut emissions." Alec Loorz, the 17 year old founder of iMatter and Kids vs Global Warming and lead plaintiff in the federal lawsuit commented that, “Our generation has been forced to handle a crisis in our lifetimes that we didn’t cause. Many of us can’t vote, we can’t compete with corporate lobbyists... so when our government fails to act with our survival in mind, it is up to us to hold them accountable. That is what we are doing today.”

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